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Apple today announced financial results for its fiscal 2008 fourth quarter ended September 27, 2008. Apple’s quarterly iPhone units sold were 6,892,000 compared to 1,119,000 in the year-ago-quarter. “Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone—we sold more phones than RIM,” said Steve Jobs, Apple’s CEO, in a statement today.
To discuss the company’s stellar financial results and said of the recent crop of iPhone wannabes, “We are way out ahead of everybody and, with the most talented people in the world, we’ll stay that way. We are committed to making iPhone the best value for customers.” “Apple beat RIM,” Jobs said. “Apple outsold RIM last quarter after only 15 months in the market.” 6.9m iPhones vs. 6.1m total RIM BlackBerry phones. “RIM is a good company that makes good products. Beating them is remarkable,” Jobs added.
Jobs also reported that, measured by revenue, Apple has become the world’s 3rd largest mobile phone supplier: 1. Nokia, $12.7b 2. Samsung, $5.9b 3. Apple, $4.6b 4. Sony/Ericsson, $4.2b 5. Moto, $3.2b 7. RIM, $2.1b And, now, we fire up iCal and reveal some of the many wonders it holds!
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In a perfect world, the next quote you’d hear from the following buffoons would be, “You want fries with that?”. “iPhone just doesn’t matter anymore. There are now alternatives to the iPhone, which has been introduced everywhere else in the world. It’s no longer a novelty.” –. “We are not at all worried. We think we’ve got the one mobile platform you’ll use for the rest of your life.
Apple are not going to catch up.” –. “Microsoft, with Windows Mobile/ActiveSync, Nokia with Intellisync, and Motorola with Good Technology have all fared poorly in the enterprise. We have no reason to expect otherwise from Apple.” –. “Apple should sell 7.9 million iPhones in 2008 Apple’s goal of selling 10 million iPhones this year is optimistic.” –.
“What does the iPhone offer that other cell phones do not already offer, or will offer soon? The answer is not very much Apple’s stated goal of selling 10 million iPhones by the end of 2008 seems ambitious.” –.
Motorola’s then-Chairman and then-CEO Ed Zander said his company was ready for competition from Apple’s iPhone, due out the following month. “How do you deal with that?” Zander was asked at the Software 2007 conference.
Zander quickly retorted, “How do they deal with us?” –. “The iPhone is going to be nothing more than a temporary novelty that will eventually wear off.” –. “Apple should pull the plug on the iPhone What Apple risks here is its reputation as a hot company that can do no wrong.
If it’s smart it will call the iPhone a ‘reference design’ and pass it to some suckers to build with someone else’s marketing budget. Then it can wash its hands of any marketplace failures Otherwise I’d advise people to cover their eyes.
@Passerby, phones sold to retailers count as sold when shipped. It’s okay, but one has to account for channel inventory, that’s why analysts ask every conference call. For example, MS has a history of stuffing the channel to meet sales predictions. Dell, built out their retail channel this year, and of course, got a bump from doing that, which people interpreted as Dell having reversed its course, when it had not.
Apple is getting a 2M iPhone bump, but its channel level is normal. If you have 30,000 points of sale, you got to have 4 to 5 weeks of inventory.
That’s normal, just be aware that inventory buildout gives you a bump. I estimated 1M additional iPhones due to inventory buildout, but apparently it was 2M!!!
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